Rainbow Riders Montana 1977 T-Shirt | Queer Western Rodeo Tee

Rainbow Riders Montana 1977 T-Shirt | Queer Western Rodeo Tee

Some riders hold on. Others learn how to fly. The Rainbow Riders Montana 1977 T-shirt captures the split second when a powerful white unicorn sends its cowboy skyward—hat, reins, and expectations thrown into the air. It is a playful declaration of resilience, individuality, and the freedom to live beyond convention.

Queer people have always been part of rural America, ranching communities, county fairs, and Western culture, even when popular histories failed to recognize them. This design imagines a proudly inclusive promotional rodeo at the Broadwater County Fairgrounds in Montana in 1977. It is an original work of visual storytelling rather than a reproduction of a documented historical event.

Rendered as a weathered rodeo poster rediscovered in an old fairground office, the artwork features a bucking white unicorn with a fiery orange mane, an airborne cowboy in fringed Western attire, oversized orange slab-serif lettering, lavender accents, and distressed ink texture. “Walt & Pete® Presents” completes its convincingly vintage promotional-poster composition.

Wear it to Pride, a queer rodeo, country concert, Western festival, fair, community gathering, or whenever your wardrobe needs a little rebellious folklore. Its unisex fit makes it an expressive everyday piece for LGBTQ+ cowboys, cowgirls, rural queer communities, unicorn enthusiasts, Western-art collectors, and supportive allies.

Part of Rainbow Riders by Walt & Pete®—an imagined queer rodeo history from an open range where every rider belongs.

Why You’ll Love It

• Reclaims classic rodeo imagery through a proudly queer perspective
• Features an unforgettable cowboy-and-bucking-unicorn illustration
• Evokes the character of a weathered 1970s fairground poster
• Creates a spirited conversation starter without sacrificing wearability
• Celebrates individuality, resilience, and LGBTQ+ Western belonging

Product Features

• Premium unisex cotton tee 
• Soft, breathable fabric 
• High-quality DTG print 
• Durable and long-lasting 
• Classic modern fit 

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Gildan 5000, 2-year warranty in the EU and Northern Ireland as per Directive 1999/44/EC

Warnings, Hazard: For adults, Made in Nicaragua

Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine bleach as needed, Tumble dry: low heat, Do not iron, Do not dry clean